Tiffany & Co.

  • Manager, Global Marketing & Digital Analytics

    Location US-NY-New York
    Posted Date 3 weeks ago(12/27/2019 9:39 AM)
    Req #
    41403
    Category
    Global Digital Commerce
  • Overview

     

    The Manager will be responsible for leading an integrated customer and digital analytics team that empowers the organization with analytics and insights that support planning, execution and optimization of marketing campaigns, customer programs, and the digital customer experience.

    The Manager will report into the Senior Director, Analytics and Insights, and partner closely with Global Digital Commerce & Omnichannel, Digital Creative, UX, IT and Global Marketing & Regional ecommerce teams.

    Responsibilities

    • Lead the team responsible for providing data driven insights and optimization recommendations to business stakeholders as it relates to marketing campaigns, digital customer experience and ecommerce business performance
    • Own Global Ecommerce results reporting process and analysis for the organization, and partner with cross-functional and regional partners to improve our collective understanding of underlying performance drivers and deliver actionable insights to inform business decisions
    • Proactively learn about the online customer experience and identify friction points/drop-off with specific focus on key site functionalities and/or major brand campaign experiences
    • Develop a high-performing team that can work across multiple analytics disciplines with ease and produce actionable results for business stakeholders. Manage and empower analyst teams to grow and gain more visibility and experience across topics and stakeholders
    • Lead the strategic and technical direction of defining KPIs, measurement methodology, and growing data sources in order to produce regular digital and customer insights to answer key business questions
    • Define roadmap of long terms analytics needs that will accelerate organizational capabilities around customer and digital data as well as new capability development. Support new capability development by contributing to key organizational data and analytics projects
    • Manage the design, development and delivery of web analytics data, ensuring data quality and proper governance.  Administer and train cross-functional partners on web analytics tools and enable self-service for business monitoring and reporting efforts
    • Act as a Marketing  and Digital analytics Center of Excellence for the organization by developing global standards and frameworks to enable and empower business stakeholders to leverage data to inform their day-to-day business decisions

     

     

    #LI-TD1

    Qualifications

    • 5-7 years of experience in analytics related roles for a Retail focused company, cross-disciplinary experience preferred
    • 2+ years people management experience
    • Extensive experience with web analytics tools (Adobe, Google Analytics), and tag managers; knowledge of javascript & datalayer management a plus
    • 2+ years of experience in using two or more of SAS, R, SQL and Tableau (other analytics tools/languages also applicable – e.g. Python, Hadoop etc.)
    • Excellent analytics & problem-solving skills with proven track record to deliver actionable insights that drive business results
    • Basic knowledge of statistical methodologies and segmentation models
    • Ability to gather, manipulate, and analyze large sets of data
    • Ability to transform data to create a story with actionable insights
    • Team player; ability to work with a diverse set of professionals
    • Ability to manage multiple projects and deliverables in a fast-paced environment
    • Excellent follow-through, prioritization skills, and attention to detail
    • Exceptional writing and presentation skills
    • Strong Excel and Powerpoint skills
    • Bachelor’s degree in quantitative field, Master’s degree a plus

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed