Tiffany and Co is looking for a data-driven Paid Search Manager to join our North America team. In this role, you will work in close collaboration with our paid search agency, feed management vendor, Google, and multiple internal teams. A successful candidate will require a strong technical background in Shopping Ads, conversion tactics, paid search account structure and website analytics tools.
This position also be responsible for the overarching paid search strategy and will be tasked with overseeing technical implementations, program goals, testing roadmaps, reporting and budget management.
While this role will not actively execute the paid search program, it will be responsible for deep diving the account daily and ensuring the hygiene of both our shopping ads data feed and traditional account. This person will also monitor and recommend optimizations based on search trends and KPIs.
A successful candidate will have managed a paid search account, executed Shopping Ads, and is well versed in integrated search, conversion and online customer acquisition tactics.
Strategy Development (in collaboration with agency)
Daily Management and Optimization (in collaboration with agency):
Reporting and Internal Communication (in collaboration with agency):