Tiffany & Co.

  • Manager-Global Consumer Insights

    Location US-NY-New York
    Posted Date 2 weeks ago(8/3/2018 9:36 AM)
    Req #
    36644
    Category
    Marketing
  • Overview

    The Manager of Consumer Insights will join a high performing Analytics and Insights team at one of the world’s most iconic and innovative luxury brands, Tiffany & Co. at a pivotal moment in the company’s evolution. With the organization establishing “Delivering an Exciting Omni-Channel Customer Experience” as one of its top strategic priorities, the Analytics and Insights team will be instrumental in fulfilling this strategic vision by bringing the consumer to life for the organization in order to impart a more rigorous, consumer-centric focus to ultimately drive business growth.

    This role will report to the existing head of Consumer Insights. He/she will help shape and evolve consumer facing research and explore a growing number of opportunities to connect with luxury consumers through research initiatives. This role has the opportunity to develop into a critical player for the organization who owns consumer research initiatives meant to influence the company’s business strategies.

    Responsibilities

    Support the head of Consumer Insights with the creation & execution of research studies (study design, consumer recruitment, and screener/discussion guide/questionnaire development)

    Understand and interpret business needs and questions that drive study creation.

    Strong day-to-day project management of key foundational studies: Brand Tracking, Consumer Segmentation and UX Testing

    Work in a heavily collaborative & cross-functional business environment (Marketing, Merchandising, Regional Partners, E-Commerce, Retail) to define hypothesis, gather support and communicate results

    Effectively manage relationships (both internally and externally) needed to deliver insights quickly and accurately

    Develop in-depth understanding of strategic consumer segments

    With time, grow into owning and leading specific Consumer Insights initiatives and become consumer advocate/expert within the organization

     

    Qualifications

    • 5+ years of experience in an Insights and/or Consumer Research role
    • 7+ years of work experience: Corporate retail and/or luxury based organization preferred but other consumer/customer focused industry roles also considered
    • Experience across a range of consumer research methodologies (strong mix of both quantitative and qualitative)
    • Strong project management experience; organized with strong attention to detail
    • Self-starter who shows passion, eagerness and a“get-it-done”, results-driven mentality
    • Comfortable with ambiguity and solving complex business problems; ability and flexibility to adapt in a variety of situations and to be a nimble thinker/doer
    • Excellent verbal and written communication skills
    • Experience working with large cross-functional teams as well as independently
    • Experience managing external research partners/vendors
    • BA/BS required, MS/MA/MBA preferred
    • Advanced MS Excel, Word and PowerPoint skills

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