The Manager of Consumer Insights will join a high performing Analytics and Insights team at one of the world’s most iconic and innovative luxury brands, Tiffany & Co. at a pivotal moment in the company’s evolution. With the organization establishing “Delivering an Exciting Omni-Channel Customer Experience” as one of its top strategic priorities, the Analytics and Insights team will be instrumental in fulfilling this strategic vision by bringing the consumer to life for the organization in order to impart a more rigorous, consumer-centric focus to ultimately drive business growth.
This role will report to the existing head of Consumer Insights. He/she will help shape and evolve consumer facing research and explore a growing number of opportunities to connect with luxury consumers through research initiatives. This role has the opportunity to develop into a critical player for the organization who owns consumer research initiatives meant to influence the company’s business strategies.
Support the head of Consumer Insights with the creation & execution of research studies (study design, consumer recruitment, and screener/discussion guide/questionnaire development)
Understand and interpret business needs and questions that drive study creation.
Strong day-to-day project management of key foundational studies: Brand Tracking, Consumer Segmentation and UX Testing
Work in a heavily collaborative & cross-functional business environment (Marketing, Merchandising, Regional Partners, E-Commerce, Retail) to define hypothesis, gather support and communicate results
Effectively manage relationships (both internally and externally) needed to deliver insights quickly and accurately
Develop in-depth understanding of strategic consumer segments
With time, grow into owning and leading specific Consumer Insights initiatives and become consumer advocate/expert within the organization