Tiffany & Co.

  • Assistant Manager, Global Media

    Location US-NY-New York
    Posted Date 5 months ago(7/30/2018 10:35 AM)
    Req #
    36394
    Category
    Global Brand Management
  • Overview

    Our Digital Analyst will act as the Assistant Manager for the Global Media team,  resident expert on digital and marketing analytics, add rigor to Tiffany’s digital ecosystem, and fuel the brand’s digital growth.

    Responsibilities

    • Evaluate performance of digital marketing initiatives, including evergreen, high-impact & seasonal campaigns, through strong knowledge of data analysis, digital/social measurement & optimization best practices
    • Generate data-driven insights and optimization opportunities that lead to significant revenue growth & cost savings for the business
    • Translate complex findings into actionable recommendations and insights for regional & agency partners; build consensus & solicit buy-in to recommended changes
    • Analyze impact of integrated digital & social campaigns on Tiffany & Co. sales. Additionally, synchronize learnings between offline & online media, and impact on retail and Tiffany.com sales
    • Oversee data collection across multiple sources; consolidate data inputs from web analytics tools, ad servers, and social platforms
    • Implement “test & learn” programs for digital channels including testing roadmap, test set-up, and results interpretation
    • Collaborate with internal and agency partners on tagging & measurement strategies and implementation, campaign optimization, and reporting (search, display, social, mobile, video, offline)
    • Understand Global nuances of digital & social campaign performance based on market maturity, channel & platform investment, and company market presence
    • Bring forward creative measurement best practices across all stages of the funnel to impact Tiffany & Co. sales
    • Leverage paid media/analyses to influence on-site experience and creative development
    • Partner with leading vendors to evaluate existing measurement/tech capabilities and stay abreast of new opportunities/offerings for Tiffany & Co.

    Qualifications

    • 3-5 years’ experience in marketing & digital analytics; media agency and/or luxury, retail experience a plus
    • Bachelor’s Degree in related field from an accredited college or university
    • Strong understanding of digital media, media math, web analytics, and technology; exposure to and understanding of offline media preferred
    • Experience with digital analytics platforms, advanced reporting, data collection & analysis (e.g. Adobe Analytics, Sizmek, AdForm, Innovid, Tableau, publisher dashboards); experience with data management platforms preferred
    • Technical proficiency and advanced Excel fluency required
    • Experience with advanced techniques such as multi-touch attribution and device stitching a plus, but not required
    • Familiarity with CRM data & targeted campaign testing capabilities a plus
    • Passion for finding the “stories” behind the numbers and translating them into actionable insights
    • Ability to work independently and as part of a team
    • Strong attention to detail, accuracy, and accountability
    • Ability to work in a fast-paced environment, delivering high-level work product with agility
    • Ability to seamlessly work with cross-functional teams and agency stakeholders
    • Passion for innovation & technology; desire to lead a brand through digital transformation and use analytics to influence the customer journey

     

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