Tiffany & Co.

  • Copywriter

    Location US-NY-New York
    Posted Date 3 weeks ago(3 weeks ago)
    Req #
    35557
    Category
    Marketing
  • Overview

    The Copywriter is responsible for writing and editing copy across digital and print channels, including Tiffany.com, videos, banners, catalogues, invitations and in-store signage. The role requires a deep understanding and thoughtful application of digital content strategy alongside a mastery of writing and grammar conventions. This individual is also expected to work closely with the copy team, producers and art directors to conceptualize campaigns and create cross-platform content.

    Responsibilities

    The Copywriter will be responsible for writing and editing copy for Tiffany.com, banners, The Latest and other digital and social platforms on a global level. This individual will work closely with the copy manager and art directors to conceptualize ideas and strategies for digital campaigns and content. S/he will assist with paid and native social content development including Facebook, Instagram, Twitter, Pinterest and Google+. S/he will manage regional feedback, requests and strategic discussions. S/he will work with the creative visual merchandising team to develop in-store signage on a global scale. This individual will develop catalogue captions in partnership with the senior copywriter, art directors and merchandising teams. S/he will assist with the development and ideation for biannual magazine, This Is Tiffany, and create copy on an as-needed basis. In addition, s/he will work with the Tiffany Archives team to write and edit copy and signage for archival exhibits worldwide. Lastly, s/he will assist with the development of PR assets including: one sheets, announcements and product memos.

     

    Qualifications

    Qualifications

    • The ideal candidate will have a broad liberal arts education or equivalent work experience. B.S. or B.A. in Journalism, English or Creative Writing preferred.
    • At least 2-3 years of copywriting experience.
    • A clear understanding of digital content strategy and its application to Tiffany.com, marketing emails, videos, banners and campaigns.
    • A deep understanding of eCommerce and user experience within the digital space.
    • Competency in writing accurate, compelling and succinct copy with attention to grammar and brand guidelines.
    • Ability to generate creative, engaging and witty copy and concept approaches, developing multiple solutions for a single assignment.
    • Capability to meet tight deadlines while multi-tasking and managing a high volume of projects.
    • Experience working with fashion or luxury brands. 
    • Writing clips that demonstrate a broad range of styles and the ability to quickly adapt to the Tiffany voice.
    • Proficiency with PC and Mac platforms and Microsoft Office programs. Experience with Keynote is helpful but not required.

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