The Assistant Manager of Customer and Web Analytics will be responsible for driving Web and Customer Analytics to guide NA Omni-Channel website decision, as well as CRM efforts in all marketing channels; The Assistant Manager will develop segmentation and analysis for direct marketing catalogs, and own all aspects of website analytics. The Assistant Manager will be responsible for managing and executing on analytics/reporting projects, will report to the NA Ecommerce Manager, and partner with various regional and global cross-functional teams to contribute to the overall success of Northern America marketing programs.
Customer Insights and Analytics:
Catalog (Direct Mail):
Predictive Analytics Management
Website Analytics: Providing deep understanding of traffic trends and channel ROI; Create funnel analysis and deep dive site performance as needed; Serve as Omniture expert
Customer Insights and Analysis: Creation of usable dashboards and analysis; Serve as expert on analytics, including owning Business Objects, CVA, Opportunity Sizing, and Tableau
Catalog: Planning and executing segmentation and associated data checks in a timely manner; Timely and actionable analysis of results
Management of Predictive Analytics Vendor: Organization of tests and reporting of results