Tiffany & Co.

  • Assistant Manager, Customer and Web Analytics

    Location US-NY-New York
    Posted Date 3 days ago(7/18/2018 3:47 PM)
    Req #
    35279
    Category
    E-Commerce
  • Overview

    The Assistant Manager of Customer and Web Analytics will be responsible for driving Web and Customer Analytics to guide NA Omni-Channel website decisions, as well as CRM efforts in all marketing channels; The Assistant Manager will develop segmentation and analysis for direct marketing catalogs, and own all aspects of website analytics. The Assistant Manager will be responsible for managing and executing on analytics/reporting projects, will report to the NA Ecommerce Manager, and partner with various regional and global cross-functional teams to contribute to the overall success of Northern America marketing programs.

    Responsibilities

    Website Analytics:

    • Partner with Global Manager of Customer Analytics to understand all technical implementations, data changes and issues related to Tiffany.com; serve as NA Omniture expert 
    • Prepare onsite traffic analysis and reporting and understand seasonal and device trends
    • Build and maintain website traffic forecasting and sales by channel
    • Conduct ad hoc analysis for internal partners as requested, including in depth funnel and conversion analysis
    • Incorporate industry web analytics best practices and methodologies (e.g., testing and behavioral targeting)
    • Support the maintenance and adoption of new web analytics platforms
    • Stay abreast of industry trends, best practices, and the evolving analytics landscape

     

    Customer Insights and Analytics:

    • Build reporting framework for customer acquisition and retention goals
    • Partner with NA Performance Marketing Manager, Global Customer Analytics, Global Brand Management and predictive analytics vendor to create and execute targeting strategies around Global segments
    • NA Key POC of all analytics tools, including Omniture, Google Analytics, Business Objects, CVA, Opportunity Sizing Tool, and Tableau
    • Build ad hoc reports, dashboards, and perform deep dives upon need

     

    Catalog (Direct Mail):

    • Work cross-functionally with internal stakeholders to outline catalog project requirements, including goals, timelines and tests.
    • Define and execute segmentation requirement.
    • Serve as liaison with external processing vendors to ensure data QA process, and on-time delivery of mailing lists.
    • Conduct robust analyses to measure the effectiveness of segmentation strategies, and provide actionable insights to continuously improve them.

     

     Predictive Analytics Management

    • Ensure sound design of tests for new and existing predictive vendor initiatives, spanning email, direct mail, and digital
    • Analyze and organize results to make recommendations on the continuation of programs

     

    Website Analytics: Providing deep understanding of traffic trends and channel ROI; Create funnel analysis and deep dive site performance as needed; Serve as Omniture expert

    Customer Insights and Analysis: Creation of usable dashboards and analysis; Serve as expert on analytics, including owning Business Objects, CVA, Opportunity Sizing, and Tableau

    Catalog: Planning and executing segmentation and associated data checks in a timely manner; Timely and actionable analysis of results

    Management of Predictive Analytics Vendor: Organization of tests and reporting of results

    Qualifications

    • Bachelor's degree with 3+ years related work experience in an analytical field, such as finance, operations research, economics and/or marketing.
    • Familiar with standard concepts, practices and procedures within direct marketing and eCommerce
    • Experience working with key analytics tools, expertise in Adobe Omniture required
    • Strong analytical and decision-making skills
    • Strong communication skills at all levels, both written and oral
    • Entrepreneurial mindset
    • Ability to multi-task and prioritize

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