Tiffany & Co.

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Manager, Digital Performance Marketing - Northern America

Manager, Digital Performance Marketing - Northern America

Req # 
35268
Location 
US-NY-New York
Posted Date 
4/3/2018
Category 
E-Commerce

More information about this job

Overview

The North America Digital Performance Marketing Manager is responsible for supporting Tiffany’s North American digital performance marketing program. The Manager will partner with our agency and must be an expert in Paid Search (SEM), as well as strongly versed in Integrated Search and lower funnel Paid Social, and Display marketing tactics. In this role, the Manager will work cross functionally with internal and external partners on overall strategies, implementing CRM initiatives, project managing the onboarding of new partners and overseeing the day to day management of the paid search marketing (SEM) efforts, as well as the integrated search program and all lower funnel digital marketing efforts. This role fills a critical function within a growing digital team and will be supported by cross functional team members.

Responsibilities

Paid Search/SEO/Integrated Search

  • Work with SEM agency around management and execution of paid search and shopping campaigns
  • Create goals and manage forecasts
  • Oversee integrated search strategy with agency and execute on key recommendations, while also aligning with the Global SEO team on key initiatives
  • Actively partner with agency and oversee their management of paid search campaigns to maximize sales/order production within efficiency targets and weekly and monthly budgets
  • Work directly with search engine representatives to take advantage of new offerings, tests as well as acquire ideas for building efficient scale and solicit performance data for program optimization
  • Utilize adobe analytics to analyze landing pages and design tests with the agency
  • Responsible for monthly billing and accrual process for SEM with the help of Assistant E-commerce Manager

 

Display/Paid Social

  • Strategize and manage lower funnel marketing tactics, such as programmatic tests and product based retargeting
  • Align with global brand and media teams to define and build goals for partner agency in accordance with the company’s focus on efficiency and revenue driving initiatives
  • Streamline reporting received from agencies and internal sources to compile a broader picture of performance
  • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
  • Stay abreast of industry changes and offerings
  • Ensure marketing costs are in-line with budget

 

General

  • Work with agency as well as internal teams to optimize product feed for use product based marketing efforts (PLAs, DPAs, Display Retargeting)
  • Close collaboration with the Global Customer Insights & Customer Relationship Management (CRM) Team and the NA Assistant Manager of Customer Insights and Analytics to effectively leveraging customer data & insights to drive sales online & improve gross margin rates
  • Act as the day-to-day intermediary for problem solving and leadership
  • Be the champion and regional business point person for utilizing new tools and products
  • Participate as a business owner in attribution projects
  • Share learnings throughout the organization and foster a collaborative test and learn environment
  • Communicate with internal teams as well as extensive collaboration with Brand and Merchandising team around store openings, new products and other marketable initiatives.
  • Consistently educate broader teams and leadership on the roles and expected outcomes of each channel and how efforts drive new/repeat customers, higher AOV, conversion and revenue
  • Manage internal reporting, such as channel forecasts

Qualifications

  • Bachelor’s Degree

  • Qualifications 4-6 years of Performance/Digital Marketing experience within SEM and Paid Media with both agency and brand side experience.

  • Successful track record of increasing acquisition retention and conversions while managing against goals.

  • Strong attention to detail

  • Ability to collect data, analyze trends, identify strategic recommendations and present them in a logical manner

  • Excellent written and verbal communication skills (ability to synthesize, organize and present data) for interacting with internal clients of all levels and functions

  • Organized, self-motivated, hardworking, dedicated, with a strong sense of accountability

  • Strong multi-tasker who pays close attention to detail and is a natural problem-solver

  • Proficient with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)

  • Certification in Google Adwords

  • Experience with Adobe Analytics

 

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