Tiffany & Co.

  • IT Digital Analytics Lead

    Location US-NY-New York
    Posted Date 5 months ago(5/9/2018 8:14 AM)
    Req #
    34787
    Category
    Information Technology
  • Overview

    Tiffany and Company is currently seeking a IT Digital Analytics Lead to be based remotely/virtually.  This position will operate as subject matter expert on web analytics and digital tagging best practices. The Lead will define and execute the tagging strategy and data collection for all Tiffany.com global properties while ensuring adherence to industry best practices. This role will work closely with analytics, development teams and business owners to capture digital data needed to drive business decisions.

    Responsibilities

    The IT Digital Analytics Lead will serve as an interface and partner to functional experts including external agencies and business teams such as Omni-Channel, Digital Marketing and IT.  S/He will lead the design and implementation of our digital analytics solutions (Adobe Analytics/Omniture, DTM, Target, and Campaign) and translate business reporting needs into viable web analytics solutions and tracking requirements.  While writing and maintaining the technical documentation for developers as it relates to web analytics platforms, the Leadwill ensure that desired measurement strategy is reflected in the outcome of implementation documentation.

     

    The IT Digital Analytics Lead will manage analytics implementation requests, including but not limited to, web analytics enhancements and fixes, third party pixels and data integration requests.  This position will own the end-to-end process of testing these implementations including QA, QC and debugging of analytics codes using various tools while researching data discrepancies and provide insights/solutions.  Additionally, s/he will lead, validate, monitor and troubleshoot tagging and tracking issues , communicating status/next steps until resolution with all relevant stakeholders.  The Lead will be responsible for periodic and automated auditing of the implementation to ensure consistency is being maintained in addition to increasing the value of the analytics tools by implementing best practices and promoting sophisticated and innovative tool capabilities.

    Qualifications

    • 7+ years of experience in the digital industry with 5+ experience in analytics
    • Ability to understand strategic digital marketing plans
    • Knowledge of web analytics tools (Google Analytics, Adobe Analytics), tag management, web log data mining, and data visualization
    • Advanced knowledge of Web Analytics Implementation best practice, and hands-on practical experience managing complex implementations.
    • Expertise in JavaScript and HTML
    • Ability to counsel and influence business partners
    • Ability to learn web technologies and infrastructure including: content management, web analytics, search engine marketing, email marketing, web site usability, etc.
    • Excellent time management skills to drive multiple project schedules simultaneously and ensure launch deliverables are met on time
    • Ability to quickly adapt to rapidly changing environment
    • Provides responsive and proactive support

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