The Senior Copywriter will be responsible for developing digital copy in the SEO field. S/he will utilize SEO best practices, practical applications and opportunities. S/he will partner closely with the SEO Manager to optimize existing content for global Tiffany sites with the goal of growing keyword rankings and relevancy across Google search results.
The Senior Copywriter will be responsible for copywriting in SEO and digital. S/he will develop on-page copy optimizations across pre-identified areas of opportunity, including duplicate content, H1 tags, meta descriptions, category pages, sub-category pages and product description pages. S/he will propose, develop and execute digital content strategies across Tiffany.com to enhance content in support of high-volume search keywords. S/he will manage and integrate SEO initiatives into digital content strategy from a copy perspective.
The Senior Copywriter will communicate and collaborate with SEO Manager to improve Google ranking for keywords related to Tiffany categories, collections and products. In addition, s/he will partner closely with Digital Copy and Brand Messaging teams, Global Digital Marketing team, SEO and North America eCommerce teams as well as Tiffany’s agency partners.